I think you’re absolutely right on both counts. What I think will be interesting too is seeing if there’s a flip in perceptions. As initially, as per the two restaurants that sell cultivated meat in Singapore and NYC, it’s clearly going to be marketed as a high-status, upmarket thing - like how Tesla’s target market is upscale liberals. …
I think you’re absolutely right on both counts. What I think will be interesting too is seeing if there’s a flip in perceptions. As initially, as per the two restaurants that sell cultivated meat in Singapore and NYC, it’s clearly going to be marketed as a high-status, upmarket thing - like how Tesla’s target market is upscale liberals. But once lab meat becomes cat food and McNuggets, like you say, I wonder if it will retain its high status for political reasons (because no animals die), or whether there will be a reversal where ‘real’ meat made from actual animals becomes this sort of high-status thing that is eaten by rich people and served in fancy restaurants, while the rest of the world goes cultivated.
I think you’re absolutely right on both counts. What I think will be interesting too is seeing if there’s a flip in perceptions. As initially, as per the two restaurants that sell cultivated meat in Singapore and NYC, it’s clearly going to be marketed as a high-status, upmarket thing - like how Tesla’s target market is upscale liberals. But once lab meat becomes cat food and McNuggets, like you say, I wonder if it will retain its high status for political reasons (because no animals die), or whether there will be a reversal where ‘real’ meat made from actual animals becomes this sort of high-status thing that is eaten by rich people and served in fancy restaurants, while the rest of the world goes cultivated.
And even in that circumstance, as far as the climate and animal welfare impact goes, that's still a pretty huge win!