As it’s a human rights issue one would expect the activists who care about it as an issue to be focused most strongly on persuading suburban swing voters that they are right.
And the traditionally best method for persuading people is to tell a good story - so you’d expect them to focus on that.
I don’t think referring to people as “bigots” is particularly productive.
Especially when by the standards of 30 years ago they’d be judged as extremely progressive.
Referring to human rights as the mere concern of "London activists" isn't particularly helpful either
As it’s a human rights issue one would expect the activists who care about it as an issue to be focused most strongly on persuading suburban swing voters that they are right.
And the traditionally best method for persuading people is to tell a good story - so you’d expect them to focus on that.